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Your foremost authority on the Information Management industry, GSM provides news, views

and technical reviews about information and document management from around the world.

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© 2007 Element903

 


 WE ARE MOVING SERVERS AT PRESENT: And at the same time we are re-engineering pages through to the launch of the new IDMi web site in January.

The IDMi web site is coming on January 1st. That is in: 2009-1-1 00:00:00 GMT+00:00 ... See: IDMi
 

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Wednesday 13th August 06:54 GMT

SKYCOM Signs Up

Pagemark agreement provides XPS rendering solution 

Pagemark Technology, Inc., an industry leading expert in XML Paper Specification rendering technology, has announced that SKYCOM (http://www.skycom.co.jp), a Japanese developer and supplier of Internet, security and document management-related software, has selected Pagemark’s XPS Rendering SDK and XPS Viewer to be integrated into SKYCOM's document management and print security products enabling support for the increasingly popular XPS format.

Pagemark’s multi-platform XPS rendering conversion SDK and viewer provides enterprise software developers with the ability to build XPS rendering solutions within a wide range of applications and operating systems.  

www.pagemarktechnology.com

 

Tuesday 12th August 14:04 GMT

Order Amongst Documents

Content provides ECM solution for RMD Kwikform 

RMD Kwikform has selected Enterprise Content Management (ECM) solutions provider, The Content Group, to provide ECM solution for document scanning and automation. RMD Kwikform has invested £16,000 in Invu document management software which integrates with their financial system Axapta.

RMD Kwikform provides formwork and shoring solutions to the global construction industry and with operations in 15 countries, has the ability to provide a local service, backed up by significant international experience.

Mark Pickard, Senior Accountant, RMD Kwikform, comments, “With over 50 years experience, RMD Kwikform uses its extensive expertise in formwork and falsework to deliver tailored solutions for the benefit of our customers. Our service is distinguished by the calibre of our people, ensuring our promises are delivered and best operating practices are observed.”  

www.thecontentgroup.co.uk

 

Tuesday 12th August 10:05 GMT

Spam Soundly Beaten at Simple Investments

Deployment of hosted email security solution by AN4 

AN4 Group, one of the UK’s most respected technology product and solution providers, has announced the successful installation of a hosted email solution at stockbroker Simple Investments.

Simple Investments is a privately owned, independent firm of stockbrokers, based in the heart of Surrey. It provides services for institutions and private clients, managing share portfolios and advising on stock markets.

The company prides itself on delivering a high quality and discreet offering which focuses on each of its customers as an individual. However, constantly increasing levels of spam flooding Simple Investment’s inboxes meant that the company was at risk of losing important businesses from their valued clients.

Barry Fudge, Operations Manager at Simple Investments explains: “We were getting inundated with spam emails, and it was getting worse and worse: everyone’s mailbox was getting filled with junk. But we still had to go through it all in case we missed an important email from one of our clients, which would be disastrous.”

The company was wasting a huge amount of time and effort sorting through emails, so trusted IT partner AN4 suggested Proofpoint’s On Demand Email Security Solution, which delivers industry-leading messaging security features as a cost-effective, on-demand anti-spam service.

“Proofpoint on Demand offers unified email security and data loss prevention features as a cost-effective, easy-to-adopt and easy-to-manage hosted service - ideal for a small company such as Simple Investments,” says Kristian Connor, Sales Director for AN4 Group. “Proofpoint on Demand offers effective protection against both inbound and outbound email-borne threats, without requiring the installation of on-premise hardware or software.

“In addition, AN4 was able to offer the company flexible customisation of its email security preferences, policies, enabled modules, end-user features, alerts and reporting,” he adds.

Since the implantation in May, Simple Investment has seen a marked rise in productivity, with spam banished from their mailboxes. AN4 manages the system day-to-day, looking after any technical issues, service updates, and settings changes required – leaving Simple Investments free to make their clients’ businesses a success too.  

www.an4group.com

 

Monday 11th August 15:14 GMT

Uplogix Calyx Partnership

Distributed IT asset management enhanced

Uplogix®, a leading provider of next-generation secure remote management (SRM) solutions, has announced a new partnership with Calyx, a leading independent end-to-end provider of ICT in Ireland and the UK. The agreement will allow Calyx to utilise technology from Uplogix to deliver an enhanced service for distributed IT asset management, remote control and IT operations and security policy enforcement, to help deliver “lights out” data centre policy.

“Managed Service Providers (MSPs) are a well-suited customer segment for Uplogix, and our new agreement with Calyx highlights the substantial benefits SRM can deliver to both clients and the operational activities of MSPs” comments Mark Piening, VP of Marketing for Uplogix, “Calyx has been at the forefront of innovation in this area, and working closely with them will ensure that Uplogix is at the heart of more trusted managed service offerings helping clients across the globe.”  

www.uplogix.com

 

Monday 11th August 11:51 GMT

Aladdin Wraps It Up

IP within Java can now be secured and encrypted

Aladdin Knowledge Systems (NASDAQ: ALDN), an information security leader specializing in authentication, software DRM and content security, has announced the release of Aladdin HASP SRM™ v 3.50, adding automatic file wrapping for Java applications, enhanced security and ease-of-use to Aladdin’s award-winning, fully-integrated hardware- and software- based copy protection and licensing solution.

The HASP SRM Java Envelope provides advanced protection for Java Archive (JAR) files through strong encryption, protecting against reverse engineering at the class-level through the encryption of user-selected class files. Within just minutes, the HASP SRM v 3.50 Java Envelope automatically “wraps” Java applications in HASP SRM’s award-winning copy protection without requiring any changes to the source code itself.

A cross-platform environment based on intermediate code, Java is highly prone to reverse-engineering, making Envelope protection critical to securing intellectual property. Unlike other software DRM solutions, the HASP SRM Java Envelope does not require the conversion of Java files into another format in order to implement HASP SRM software- or hardware-based locking. HASP SRM v 3.50 is the only automatic file wrapping system that supports both hardware and software locking.   

 

Also from Aladdin ....
 

Aladdin has announced that it signed a license agreement with Giesecke & Devrient (G&D), a technology leader in the field of smart cards and IT-security solutions. The agreement recognizes Aladdin’s USB smartcard patents used in G&D’s authentication products and grants G&D the rights to use the protected technology for its well-established StarSign e-identity token solutions.

Aladdin will provide G&D access to its protected technology under U.S. patent US 6,748,541 , US 6,763,399 and European patent EP 1,001,329.

“With a worldwide license agreement in place, we expect that the agreement will enable growth in the U.S. and in Europe as well as in new regions of the globe,” said Dr. Kai Grassie, head of G&D’s New Business Division.  

www.aladdin.com

 


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New Section: Complete Articles

Green Sheet web site to carry entire article text and more

In line with our initiative to close the gap between print and online media, we have opened a section of the web site which is dedicated to complete articles. Some of the articles will be online versions of those that have already appeared in the magazine, and some are new articles. We must state at this stage that not all articles online will be reproduced in the magazine, and vice-versa, so to get the complete view of what is happening  in the world of information management, you should really subscribe to the magazine. Subscribe

 

In ALL cases, placing the full text of an item online allows Green Sheet to embellish the pages with:

- additional images and graphics

- related video

- GSM comments and additional information on a subject

- relevant advertising
 

All in all - it should make the article more interesting and compelling reading.

 

To access the articles, please click the link at the end of this text. At present the pages are open to all, although we may ask for an email address as a minimum in the future.

 

Go to Articles Section

A Day In The Life Of ....

Green Sheet managing editor, John Baker

If you would like to feature in this spot, please put something together similar to that below and email it to: adayinthelifeof@greensheetmedia.com We'd love to hear from you.

Comment: Balancing life between work and family is always a tough call. You want to do your best for the family even if it means being away from time to time. When you are home, particularly if you are working from the home office, they have needs and demands on your time too, and sometimes it is hard for them to appreciate you are working and just because you are 'there' - not necessarily 'available'.

 

Remedy: Shut the office door more often!

My typical day either consists of travelling and meeting people, or working in the home office. There probably isn't a 'typical' day as such, but here's one of the more interesting recent ones.

 

03:30 - Up before the sparrows f*rt, showered and dressed ready for my Special K cereal and Tesco's Value orange juice breakfast. (I avoid Tropicana - it's too expensive!) Settle down with a nice cup of tea to review the 'overnights'. I receive over 5,000 news items a week (all in relation to information management,) so it's tough to keep on top of it all.
05:00 - Time for another cuppa, then travel the 12 miles to the rail station.

06:00 - Catch the train to London which is better than driving as I can haul out the laptop and write articles or put features together. (No stress, and no parking or Congestion Charge problems either!)

07:30 - Arrive at Liverpool Street and take the tube to the other side of London for my first meeting.

09:00 - First meeting of the day is with a subscription specialist company who want to handle our database.

10:00 - Back into the sunlight briefly before catching the tube back across London for a 10:30 meeting in Liverpool Street Station.

10:30 - My favourite meeting place is Ponti's on the mezzanine floor. The staff are excellent and the food is great. The quieter space through the back is perfect for a business meeting and the coffee is fab. I heard by text in the last hour that my appointment is postponed. It's annoying, but a fact of life. Another two hours bonus time on the laptop beckons.

'1st class [rail] is only a few pounds more than standard'

12:30 - Back across London on the tube for a meeting in Holburn with a company who handle many aspects of sales and marketing. At present we do it all ourselves, and that is making more and more demands on time, so it might be time to 'sub it out'.

13:00 - Lunch in the excellent All Bar One in Holburn. The meeting goes well. We swap B2B war stories and review the GSM site and others while sitting at the table. Don't you love mobile internet comms?

15:00 - Time for the trip back to the station to catch the train.

15:30 - A little early, so I can top up the charge on the laptop and grab a free coffee and shortbread in the First Class Lounge. Surprisingly, 1st class is only a few pounds more than standard and there is much more room. Sometimes - it is cheaper too!. Thank you National Express East Coast. Now if we could also have Wi-Fi on the train and mains sockets like the England/Scotland service ....!

16:00 - Spot on the hour we slowly move out of The Smoke and into the concrete jungle. Soon we are in the urban sprawl and the laptop comes out again now the coffee is finished.

17:30 - Arrive bang on time at my local station. A quick trip to Tesco with my trusty Palm 750 now containing the recently received text shopping list.

18:30 - Home at last. Shoes off, washed and changed for dinner at 7 and a catch up with what the family have been up too today.

20:30 - This is now 'us' time and we curl up on the sofa with a nice glass (or three) of wine and a good movie or one of our fave shows such as Bones, CSI Las Vegas or Spooks. Usually I fall asleep but am surprised to last this one out. It's a real oldie (70's,) Local Hero, with Burt Lancaster trying to buy half of Scotland for his oil company.

22:30 - Off to the Land of Nod for me while 'Her Indoors' reads for a bit then it's lights out and catch some zed's ready for another interesting day.


If you would like to feature in this spot, please put something together similar to the above and email it to: adayinthelifeof@greensheetmedia.com We'd love to hear from you.

You Don't Know Jack ... or Jerry

Financial software company success charted in new book

Author Robert O. Babcock has announced the release of "You Don’t Know Jack … or Jerry” a book that details the fascinating story of how the founders of Jack Henry & Associates, Inc., Jack Henry and Jerry Hall, took a leap of faith that led to unprecedented success in the financial services industry. Jack Henry & Associates (Nasdaq: JKHY) is a leading provider of integrated technology solutions and data processing services for financial institutions.

Almost two years ago, Babcock, a former IBM®-er-turned-author, began researching the company’s roots to uncover the events leading up to the founders’ decision to start the business. Babcock documented that journey and the company’s subsequent success in this engaging book that will inspire anyone who believes in the American dream.

According to Babcock, "Having worked with Jack Henry and Jerry Hall since 1990, I was thrilled with the opportunity to preserve their story for others. Fortunately, I completed the final interviews less than a month before Jack's death. Theirs is a story we can all learn from – two completely different men with the common objective of taking care of their customers and their employees – do what is right, whatever it takes, and have fun along the way."
Jack and Jerry founded JHA in a small town in the middle of the United States – Monett, Missouri – where the idea of starting a financial software and services company seemed unreasonable to many. But the two men saw an opportunity, believed in it, and used the available resources to begin writing software for community banks. What started as a gamble for Jack and Jerry became an enormous success they never expected. During the past 31 years, Jack Henry & Associates has grown from small town roots into a recognized industry leader with a nationwide market presence. Today, the company is a thriving operation with more than 3,800 employees in nearly 50 locations around the United States. The company, now operating under three distinct brands, serves thousands of financial institutions and diverse corporations with leading-edge solutions and services while maintaining the “do whatever it takes” customer service philosophy that Jack and Jerry established at the company’s inception.

Along the way, Jack Henry & Associates has overcome many obstacles in order to maintain a leadership position in a steadily evolving, consolidating, and extremely competitive market. The challenges and triumphs of this organization have created several unique stories, many of which are included in this book.

“You Don’t Know Jack … or Jerry” is a story of friendship, business, partnership, and hard work, and is a testament to what can happen when the desire to succeed overpowers the fear of failure. This 280-page hardcover book is now available and can be purchased at www.deedspublishing.com.

According to Tony Wormington, president of Jack Henry & Associates and the company’s sixth employee, “Thanks to Bob Babcock, Jerry Hall, and the Henry family for telling these stories. They have provided an inside view of our unique corporate culture and commitment to our customers, business partners, and associates. They have also captured the fun and excitement of working here at Jack Henry & Associates over the years.”

Author Bob Babcock spent 34 years in sales and marketing management with IBM, including having responsibility for IBM's community banking market segment during the 1990s. Since his retirement from IBM, Bob has written four books and has helped other first-time authors as an editor and publisher for their books.

SIG Pages Now Open

Special Interest Groups tie in with magazine sections

Magazine and online activities at Green Sheet are being 'melded' to provide a more integrated approach to giving magazine readers and online visitors information.

The first part of this 'step-change' implementation is the introduction of SIG's or Special Interest Groups. Centred on information specific to a particular market sector, the SIG's will work in tandem with the 'Focus On' sections in the printed magazine.

"Bringing vertical sector information into one place, will be of immense benefit to our many online visitors." says John Baker, Managing Partner of GSM, who continues, "With so much information now held on our web site, we felt it was time to give the verticals their own space. As SIG's also include key trends such as Web 2.0, it's not only the market sectors that will benefit. Now anyone looking for specific subject should find what they want more easily."

Adopting the 'step-change' improvements as has become the norm for Green Sheet, the full range of SIG's will be available over the next 6 months. "It's a huge task for us" says John Baker, "With over 5,000 IM specific news items coming at us in a week, we have to sift and sort through all of the items to ensure best service to readers and visitors."

The continuing success of the Green Sheet web site is reflected in the visitor figures for June and July this year. In June the site record was smashed by a massive 711,301 hits on 209,766 pages by 9207 unique visitors. "That means on average, our visitor retention extends to over 22 pages per average visit." cites Les Thomson the site administrator, "
In the last year we have grown from 4,900 unique visitors, and peaked with 12,409 in May. At that time the average stay was a shade over 8 pages per visitor, but with increased content and increasing interaction with the magazine, the number of pages visited each time has almost trebled."

Green Sheet +  IDMii  + Web = 2009

New initiative melds print and online

Following extensive research and discussions around various sectors of both the print and online industries, the outline plan for taking Green Sheet / IDMi into 2009 and beyond are taking shape and almost complete. Within the next 6 weeks the final meetings will have taken place, and the way forward can then be mapped out.

 

The initiative involves step-change improvements through 2009, which are in addition to those changes we have already put in place through 2008. "Some of the initiatives we are working on are 'behind the scenes', but the largest impact will be the changes which affect all our subscribers, readers and advertisers." says Green Sheet's managing partner John Baker, who adds, "There will effectively be 'something for everyone', and what we are attempting to achieve here is much more interaction between magazine and online material."

Key milestones will cover:


Subscriptions

- simplified 1 tier subscription structure

- increased subscription (and reader) numbers through specialist marketing

- a totally new interactive online magazine which will be subscription only, and in a format better suited for human eyes  [How many of us have portrait shaped monitors? Ed.]


Advertising
- revised prices for 2009 (we have held prices static since 2002!)

- simplified pricing for advertising 1 tier price model (print ads also get online presence, and online ads get a print equivalent


Print Magazine

- higher page count for the printed magazine and more web pages

- increased circulation

- at least one major Green Sheet originated article per issue
- extended and comprehensive document scanner, microfilm scanner and microfilm writer guide

- business book reviews section relevant to the IM industry


Web Site
- more magazine content interchange

- links to full articles and case studies

- more web pages
- new IDMi web site (launch January 1st)

 

AND FINALLY
We are building a further and totally new (and totally different) web site
which is to be dedicated to hardware and software information and specification.

 

Historically, GG Baker and Associates published the Micrographics Year Book until 2002. Around that time, Green Sheet bought from them, the highly popular trade directory which Gerald Baker had compiled and managed for many years. Green Sheet are privileged to have been able to retain Gerald as our GSM Directory Administrator, and he has been instrumental in producing equipment Data Sheets for the new site.

The new site will feature those data sheets, as well as becoming the catalyst for software and hardware reviews on IM related items. The ever popular tutorials which we currently hold on the Green Sheet site will be updated and moved to the new site as well.

This will free Green Sheet to focus on news, case studies, white papers and opinion on the industry as a whole. The web site will be announced later this year once engineering work is completed.

Countdown Begins For GSM Partnership

Only 2008-10-15 00:00:00 GMT+00:00 to go until Storage Expo

Storage Expo opens its doors for 2 days at London's Olympia on October 15th, and Green Sheet will be there in force. We are media partners with Storage Expo this year partly as it incorporates the Documation show which was such a success for us in 2007, and also because Green Sheet now has a much wider appeal. The Green Sheet name will appear in Storage Expo's marketing material over the next 2/3 months, such as emails and inserts, we will also be in the show guide and on survey cards.

STORAGE EXPO - SPECIAL PLANS FOR GSM
Book a press briefing with us NOW to avoid disappointment. Our Base Camp is at the nearby Hilton Hotel, where we will be available for interviews, meetings and updates from Tuesday lunchtime all the way through to Friday lunchtime. As the show days are Wednesday and Thursday, this gives you the opportunity to speak to us outside the show hours in a more relaxed atmosphere. Contact:
press@greensheetmedia.com

Special advertising deals are available for the September/October issue (no. 52). Demand is expected to be high, and with so much news and features to cram in, we are increasing the page count especially for the show. Book now: advertising@greensheetmedia.com

The September/October issue will include
:
- 600 copies
of the September/October magazine will be on the periodical stands at the show, and Green Sheet will be mentioned extensively through all of the Storage Expo promotional material.
-
700 copies of the September/October magazine will go to key UK companies directly involved in the ICT/IM industry.
-
350 copies of the September/October magazine will go to key PR agencies around the UK.

It's a UK show, so we are biased towards UK and European markets this time around, but we will be building up to the major shows on next years calendar starting with a build up to CeBIT in Hannover (March) and AIIM Expo 2009 in Philadelphia in (March/April) 2009.


Bookshop Opened

Green Sheet virtual bookshop opens it's 'doors'

'BOOKSHOP'      Now Open!     

Click to enter

It's Official!

Research proves print advertising works says PPA

Sourced from the PPA (Periodical Publishers Association) Newsletter, Friday 20th June:
Consumers are more positive towards print advertising than any other media, research by Dynamic Logic has revealed. Over 50 per cent of respondents viewed print advertising positively, which was more than TV, outdoor, radio and online.
Newspaper and
magazine ads came top of the rank with 53 and 51 per cent of respondents respectively viewing them as positive advertising formats. The breadth of feelings towards advertising in media platforms was diverse, with only 20 per cent of online ads viewed positively by respondents.

The more relevant ads are to people, the better their opinion of the ad format, the research stated. As past research has shown,
this is the case with magazines, where readers become deeply engaged and view ads as an integral part of the magazine experience. More interruptive or intrusive formats on the other hand, such as telemarketing and SPAM emails were found to be towards the bottom of the list in terms of consumer appeal.

Dynamic Logic’s AdReaction 5 research study was conducted on 350 respondents and gauges consumers’ opinions towards advertising. Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness.

Details on the study from Amina Ymer at PPA on 0044 20 7400 7560.
For Green Sheet advertising rates and potential, contact johnbaker@greensheetmedia.com or call 0044 24 7625 4957 for a no obligation discussion.

Web CMS Report 2008

Now available to all Green Sheet readers 080608

Traditional Web CMS vendors are increasingly touting their "Web 2.0"-style interaction services, but enterprises looking to roll out comprehensive social computing services will likely need to bring other tools into the mix, according to research released today at the Gilbane Conference by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.

"The good news is, nearly all Web CMS vendors are 'socializing' the experience around enterprise websites and intranets by adding various engagement features such as blogs, tag clouds, forums, and more to their products," said CMS Watch founder, Tony Byrne. "Where they tend to come up short is when you want to extend into broader forms of Social Networking and Collaboration." For that, you’ll likely need additional technologies purpose-built for those services, argued Byrne.

In the recent release of The Web CMS Report 2008, CMS Watch interviewed customers around the globe to evaluate forty different solutions.

CMS Watch found:

- Profiles and Collaboration are emerging as key Social Software services at a time when most Web CMS products focus on information-oriented Publishing and Discussion facilities.

- Web CMS vendors can relatively easily replicate blog functionality, but many customers still prefer the simplicity of standalone blog tools and services, and not all Web CMS vendors can deal effectively with comment/trackback spam on public-facing blogs.

- Similarly, most Web CMS tools possess sufficient editorial and versioning facilities to enable wiki services. Yet, standalone wiki tools typically perform better at creating new pages, re-organizing and refactoring discussions, and outputting compound wiki entries into printable documents.

"Web CMS technology continues to play a very important role in enterprise communications, since you still need a platform to produce and manage authoritative content," notes CMS Watch analyst, Jarrod Gingras. "So you shouldn't postpone dealing with a serious content management problem on the false hope that there is a 'Web 2.0' panacea out there to fix it."

"The Web CMS Report 2008" provides a comprehensive overview of current web content management products and best practices, including updated evaluations of forty Web CMS vendors across two editions (Global and European).

The report is available for purchase online from Green Sheet MEDIA. Prices from $975. Info
here
.

SharePoint Report

Now available to all Green Sheet readers 080608

SharePoint Report

Evaluate Microsoft's newest server technology as an enterprise platform. Learn from the experts exactly what SharePoint is, what it can do, and how it can work for you and your organisation.

More information
here.

 

You can also read more about SharePoint in the next issue of the Green Sheet magazine. We have an article on how one company has introduced a version of its software specifically to take advantage of SharePoint, and we will bring you news from Microsoft regarding MOSS, theMicrosoft Office SharePoint Server.

All in Issue 51, due out 7th July, but remember you will need to be a subscriber to get your copy.

More for Your Money

Magazine expansion plans announced 080608

Green Sheet MEDIA has announced exciting plans for the latter part of 2008. Not only is the Green Sheet magazine set to increase its print run, but it is also going to increase in size from its current 32 page format, to 48 pages and possibly more.

Green Sheet managing editor John Baker stated, "For some time now we have been struggling to include all of the news that the industry has brought to our attention in the two month editorial gap between magazine issues. Much of the news is still of interest, even after that period of time, so by combining the really urgent news on the web site, and the less time sensitive news in the magazine, we hope to bring site visitors and magazine subscribers the best of both worlds."

Another aspect of the Green Sheet expansion is that spare copies of the magazine no longer go to a pool of 'occasional' readers. This was normally done on a rolling and complementary basis. "With a dramatic increase in paid subscriptions, interest in back issues, and renewed interest from the PR industry, almost every copy is now allocated. It [free copies] has served its purpose", says John Baker, continuing, "With the high cost of print and distribution, we need to make every copy count, so it has to be specifically targeted from now on. This benefits our advertisers too, as casual readers cannot follow serial articles or prolonged ad campaigns, not if they only get a copy every fourteen months. The only real answer is to subscribe.".
 

With increased activity on the subscription side coming from both an in-magazine ad and a telesales campaign, the subscriber base has been further increased by the magazine now being sold through specialist subscription companies. Working on a commission or referral basis, Green Sheet is already sold worldwide by over 10 agencies, and this number is set to hit over 20 by the start of 2009.


To date the Green Sheet magazine has always been sold direct to subscribers, but that is also set to change. Through a specialist distribution network in the UK, the magazine will appear on newsagent shelves by the end of 2008, and perhaps as soon as September. This significant step is a major milestone in the 39 year history of the magazine. "Green Sheet is 40 next year, and this will be the first time it has had a cover price", says John Baker, continuing, "Magazines are going through a period of strong growth at present, particularly in the UK, and especially in the B2B market. We have a golden opportunity to enter the retail market which will take the magazine to new readers and ultimately, new subscribers."

The first retail version of the magazine will 'hit the shops' in the UK in September. 

What's in a Name?


Green Sheet title confusion prompts change
080608

In Q4 of 2007, Green Sheet were negotiating an on-site interview with a major UK owned international engineering company. This was for a multi-part feature on the management of engineering data. It was an organisation whose name is renowned around the world, and whose engines have been used to keep planes aloft for decades. All was going well until we heard that the interview had been knocked back unexpectedly.

 

The site we were to visit had already been declared to us as being a UK MoD site, and as such there were to be no cameras, no recording equipment, and no mobile phones. The refusal for entry had originated from the MoD itself, and the consensus was that it could well have been because the name 'green' appears in the magazine title (and the company name). This undoubtedly put the wind up those from whom approval was being sought, and given Whitehall's understandable reluctance to let any eco-warriors onto the jointly operated site - it was a no-go.

Investigating our inherited name further, Green Sheet took into account several comments made by members of the information management industry during 2007. (The year John Baker (managing editor) had been heavily promoting the company, and evangelising the virtues of the magazine in particular.

 

The following incidents and comments have been relayed, recorded and recounted to us:
 

"I thought it was something to do with accountancy"
In fact the name 'greensheet' is given to an internal corporate document which is used to extol the pros and cons of a share issue which an underwriter is about to sell.

We were asked to reproduce online and in the magazine, the manifesto for a somewhat radical environmental group
It was not a group we had ever heard of, and as it was early in 2007 we cannot recall the name.

We have been asked by an AIIM executive if the name is anything to do with accountancy!
So even the IM industry itself was in doubt as to our identity.

The name Green Sheet is also known around the world as:
- a bimonthly report of statewide environmental news and activism (USA)
- a weekly publication in the USA for pharmacists, drug store operators and trade relations advisor's covering new drug releases
- a column in an anti-smog web site
- a US political newsletter on environmental issues (Mark Green)
- a 4 page insert into Michigan Contractor & Builder, which goes to 12,430 contractors. Apparently 'more Michigan based new and used equipment is listed in the Green Sheet than all other sources combined.
- a weekly publication for the worldwide fashion industry
- a free weekly classified ads publication in Phoenix, Arixzona
- a newsletter published by the West Sussex Hospital NHS Trust (a totally dismal tome if ever we saw one)

- a web site covering the financial marketplace www.greensheet.com
- an ad rag in Pittsburgh
- a web site publishing project development and building permit information for Greater Vancouver- a four-page section of the Milwaukee Journal printed on green paper (est. 1936!!)
- an organisation that (used to) provided recommendations about age-suitability for major motion pictures in theatrical release in the USA
- a securities market in Japan
- an ad-rag serving the communities of San Bernardino USA

You can see from this that the Green Sheet is shouting to be heard above a background noise of free ad-rags, environmental terrorists, accountants and corporate raiders. On the upside, the Green Sheet does rank number 1 when you search for 'green sheet' in dogpile.co.uk.

The final insult (for the editor at least) was at dinner with friends when he was asked, "Can we advertise in your magazine, as we have a huge number of great environmental projects going on at the moment" That question came from an environmental officer from the great (??) British institution - The National Trust.

"Do you do articles on recycling"
Was asked during a phone call received at HQ during the summer.

"Are you the event organisers for Green IT 2008?"
Came a question by email from an interested exhibitor.

As we have mentioned in these columns before, the only reason the 'Green Sheet' is actually called 'Green Sheet', is because way back in the mists of time when Mitch Badler first produced the Green Sheet in the USA in 1969, green was the only colour of paper the printer had surplus stock of, which Mitch could afford. So now you know!


However now that we live in an era where 'green' means something different to what it meant 10 years ago, and to avoid any confusion in the future, we are going to change the name. This is not a decision we have taken lightly. It is a major step to change any brand name, especially when it is long-standing, but the cobwebs of microfilm and document management are still lying around in the corners of green sheet, so to spring clean and bring it into the light, it needs a name better befitting the aims of the company. It also needs to reflect that the magazine goes to over 100 countries, and tries not to carry only UK centric news.

Following long internal debate we decided on that title as it reflects the worldwide coverage we give IM and DM (and all things associated with IM). There was some criticism of the use of the letter 'i' for the word 'international'. Some deemed it unnecessary, and that it should be simply IDM, however the main thrust of the argument for using it, was to distinguish it from other magazines that are solely UK based.

The new web site will be www.idmi-online.com, although if you forget the dash character, the URL www.idmionline.com also works, (as does the .co.uk version of both!).

The editorial policies remain unchanged, as does all else. The magazine will be identified as "Formerly known as the Green Sheet".

Perhaps then we will get that interview we fought hard for in 2007.

 




 

 

 

 

Remember - on the 1st January 2009 Green Sheet MEDIA becomes IDMi.

GSM/IDMi Issue 54 - Proposed Cover

Issue 52 - Due out 8th September
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Issue 51 - Released 23rd July
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Issue 50 Outer Cover

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Issue 50 Inner Cover

 

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Wednesday 7th May 05:48 GMT
Issue 50 - GOLD

Gone to bed

Issue 50 has now gone to bed which means it will hit your desks within the next two weeks.


There are new features, and new multi-issue articles to keep you informed.

 

Tuesday 22nd April 09:56 GMT
ISSUE 50 - GOLD

Will be better than ever

Issue 50 is now well under way with the final layout taking place over the next 6 days. The magazine has a new look to it to coincide with its 50th birthday.
 

ETA on your desks is the second week in May.

 

Monday 3rd March 09:18 GMT
ISSUE 49

PDF Version Delayed

Due to 'circumstances beyond our control' the PDF version of Issue 49 has been delayed. We are in the process of sorting out the problem and hope to have it with you next week. The difficulty is in the sheer size of the finished article as we have changed the magazine layout and this affects the final PDF size.

 

Friday 25th January 08:32 GMT

Media Pack 08
Now includes $ and € rates



 

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General Information

Publishing Schedule

2008/2009
Issue 52 - September / October

Due out w/b 15th September

Issue 53 - November / December

Due out w/b 10th November

Issue 54 - January / February
First issue with IDMi brand name
Due out w/b 12th January
 

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Factoid* ....
Space for Improvement
NASA uses the same MySQL database system we use for the GSM Directory. In November 2000, technician's at the Marshall Space Flight Center completed the transition from what was formerly an Oracle database.

* A factoid is a term used to describe a snippet of information which is of general interest.


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