|
Wednesday
13th August 06:54 GMT
SKYCOM Signs Up
Pagemark
agreement provides XPS rendering solution
|
Pagemark Technology,
Inc., an industry leading expert in XML
Paper Specification rendering technology,
has announced that SKYCOM (http://www.skycom.co.jp),
a Japanese developer and supplier of
Internet, security and document
management-related software, has selected
Pagemark’s XPS Rendering SDK and XPS Viewer
to be integrated into SKYCOM's document
management and print security products
enabling support for the increasingly
popular XPS format.
Pagemark’s multi-platform XPS rendering
conversion SDK and viewer provides
enterprise software developers with the
ability to build XPS rendering solutions
within a wide range of applications and
operating systems. ■
www.pagemarktechnology.com |
Tuesday
12th August 14:04 GMT
Order Amongst Documents
Content
provides ECM solution for RMD Kwikform
|
RMD Kwikform has selected
Enterprise Content Management (ECM)
solutions provider, The Content Group, to
provide ECM solution for document scanning
and automation. RMD Kwikform has invested
£16,000 in Invu document management software
which integrates with their financial system
Axapta.
RMD Kwikform provides formwork and shoring
solutions to the global construction
industry and with operations in 15
countries, has the ability to provide a
local service, backed up by significant
international experience.
Mark Pickard, Senior Accountant, RMD
Kwikform, comments, “With over 50 years
experience, RMD Kwikform uses its extensive
expertise in formwork and falsework to
deliver tailored solutions for the benefit
of our customers. Our service is
distinguished by the calibre of our people,
ensuring our promises are delivered and best
operating practices are observed.” ■
www.thecontentgroup.co.uk |
Tuesday
12th August 10:05 GMT
Spam Soundly Beaten at Simple Investments
Deployment of hosted email security solution by AN4
|
AN4 Group, one of the
UK’s most respected technology product and
solution providers, has announced the
successful installation of a hosted email
solution at stockbroker Simple Investments.
Simple Investments is a privately owned,
independent firm of stockbrokers, based in
the heart of Surrey. It provides services
for institutions and private clients,
managing share portfolios and advising on
stock markets.
The company prides itself on delivering a
high quality and discreet offering which
focuses on each of its customers as an
individual. However, constantly increasing
levels of spam flooding Simple Investment’s
inboxes meant that the company was at risk
of losing important businesses from their
valued clients.
Barry Fudge, Operations Manager at Simple
Investments explains: “We were getting
inundated with spam emails, and it was
getting worse and worse: everyone’s mailbox
was getting filled with junk. But we still
had to go through it all in case we missed
an important email from one of our clients,
which would be disastrous.”
The company was wasting a huge amount of
time and effort sorting through emails, so
trusted IT partner AN4 suggested
Proofpoint’s On Demand Email Security
Solution, which delivers industry-leading
messaging security features as a
cost-effective, on-demand anti-spam service.
“Proofpoint on Demand offers unified email
security and data loss prevention features
as a cost-effective, easy-to-adopt and
easy-to-manage hosted service - ideal for a
small company such as Simple Investments,”
says Kristian Connor, Sales Director for AN4
Group. “Proofpoint on Demand offers
effective protection against both inbound
and outbound email-borne threats, without
requiring the installation of on-premise
hardware or software.
“In addition, AN4 was able to offer the
company flexible customisation of its email
security preferences, policies, enabled
modules, end-user features, alerts and
reporting,” he adds.
Since the implantation in May, Simple
Investment has seen a marked rise in
productivity, with spam banished from their
mailboxes. AN4 manages the system
day-to-day, looking after any technical
issues, service updates, and settings
changes required – leaving Simple
Investments free to make their clients’
businesses a success too. ■
www.an4group.com |
Monday
11th August 15:14 GMT
Uplogix Calyx Partnership
Distributed IT asset management enhanced
|
Uplogix®, a leading
provider of next-generation secure remote
management (SRM) solutions, has announced a
new partnership with Calyx, a leading
independent end-to-end provider of ICT in
Ireland and the UK. The agreement will allow
Calyx to utilise technology from Uplogix to
deliver an enhanced service for distributed
IT asset management, remote control and IT
operations and security policy enforcement,
to help deliver “lights out” data centre
policy.
“Managed Service Providers (MSPs) are a
well-suited customer segment for Uplogix,
and our new agreement with Calyx highlights
the substantial benefits SRM can deliver to
both clients and the operational activities
of MSPs” comments Mark Piening, VP of
Marketing for Uplogix, “Calyx has been at
the forefront of innovation in this area,
and working closely with them will ensure
that Uplogix is at the heart of more trusted
managed service offerings helping clients
across the globe.” ■
www.uplogix.com |
Monday
11th August 11:51 GMT
Aladdin Wraps It Up
IP
within Java can now be secured and encrypted
|
Aladdin Knowledge Systems
(NASDAQ: ALDN), an information security
leader specializing in authentication,
software DRM and content security, has
announced the release of Aladdin HASP SRM™ v
3.50, adding automatic file wrapping for
Java applications, enhanced security and
ease-of-use to Aladdin’s award-winning,
fully-integrated hardware- and software-
based copy protection and licensing
solution.
The HASP SRM Java Envelope provides advanced
protection for Java Archive (JAR) files
through strong encryption, protecting
against reverse engineering at the
class-level through the encryption of
user-selected class files. Within just
minutes, the HASP SRM v 3.50 Java Envelope
automatically “wraps” Java applications in
HASP SRM’s award-winning copy protection
without requiring any changes to the source
code itself.
A cross-platform environment based on
intermediate code, Java is highly prone to
reverse-engineering, making Envelope
protection critical to securing intellectual
property. Unlike other software DRM
solutions, the HASP SRM Java Envelope does
not require the conversion of Java files
into another format in order to implement
HASP SRM software- or hardware-based
locking. HASP SRM v 3.50 is the only
automatic file wrapping system that supports
both hardware and software locking. ■
Also
from Aladdin ....
Aladdin has announced
that it signed a license agreement with
Giesecke & Devrient (G&D), a technology
leader in the field of smart cards and
IT-security solutions. The agreement
recognizes Aladdin’s USB smartcard patents
used in G&D’s authentication products and
grants G&D the rights to use the protected
technology for its well-established StarSign
e-identity token solutions.
Aladdin will provide G&D access to its
protected technology under U.S. patent US
6,748,541 , US 6,763,399 and European patent
EP 1,001,329.
“With a worldwide license agreement in
place, we expect that the agreement will
enable growth in the U.S. and in Europe as
well as in new regions of the globe,” said
Dr. Kai Grassie, head of G&D’s New Business
Division. ■
www.aladdin.com |
Top of Page
AUGUST 2008
News Archive
JULY 2008
News Archive
JUNE 2008 News Archive
MAY2008
News Archive
APRIL 2008
News Archive
MARCH 2008
NEWS News
Archive
FEBRUARY 2008 NEWS
News Archive
|
|
New
Section: Complete Articles
Green Sheet web site to carry entire article text
and more
|
|
In line with our initiative to close the gap between print and
online media, we have opened a section of the web site which is
dedicated to complete articles. Some of the articles will be
online versions of those that have already appeared in the
magazine, and some are new articles. We must state at this stage
that not all articles online will be reproduced in the magazine,
and vice-versa, so to get the complete view of what is happening
in the world of information management, you should really
subscribe to the magazine.
Subscribe
In ALL cases, placing the full text of an item online allows
Green Sheet to embellish the pages with:
- additional images and graphics
- related video
- GSM comments and additional information on a subject
- relevant advertising
All in all - it should make the article more interesting and
compelling reading.
To access the articles, please click the link at the end of this
text. At present the pages are open to all, although we may ask
for an email address as a minimum in the future.
Go to Articles
Section |
|
A Day
In The Life Of ....
Green Sheet managing editor, John Baker
|
|
If you would
like to feature in this spot, please put something together
similar to that below and email it to:
adayinthelifeof@greensheetmedia.com
We'd love to hear from you.
Comment:
Balancing life between work and family is always a tough
call. You want to do your best for the family even if it means
being away from time to time. When you are home, particularly if
you are working from the home office, they have needs and
demands on your time too, and sometimes it is hard for them to
appreciate you are working and just because you are 'there' -
not necessarily 'available'.
Remedy: Shut the office
door more often!
My typical day either consists of travelling and meeting
people, or working in the home office. There probably isn't a
'typical' day as such, but here's one of the more interesting
recent ones.
03:30 - Up before the
sparrows f*rt, showered and dressed ready for my Special K
cereal and Tesco's Value orange juice breakfast. (I avoid
Tropicana - it's too expensive!) Settle down with a nice cup of
tea to review the 'overnights'. I receive over 5,000 news
items a week (all in relation to information management,) so
it's tough to keep on top of it all.
05:00 - Time for another cuppa, then travel the 12 miles to the
rail station.
06:00 - Catch the train to
London which is better than driving as I can haul out the laptop
and write articles or put features together. (No stress,
and no parking or Congestion Charge problems either!)
07:30 - Arrive at Liverpool
Street and take the tube to the other side of London for my
first meeting.
09:00 - First meeting of the
day is with a subscription specialist company who want to handle
our database.
10:00 - Back into the
sunlight briefly before catching the tube back across London for
a 10:30 meeting in Liverpool Street Station.
10:30 - My favourite
meeting place is Ponti's on the mezzanine floor. The staff
are excellent and the food is great. The quieter space through
the back is perfect for a business meeting and the coffee is fab.
I heard by text in the last hour that my appointment is
postponed. It's annoying, but a fact of life. Another two hours
bonus time on the laptop beckons.
|
'1st
class [rail] is only a few pounds more than
standard' |
12:30 - Back across London on
the tube for a meeting in Holburn with a company who handle many
aspects of sales and marketing. At present we do it all
ourselves, and that is making more and more demands on time, so
it might be time to 'sub it out'.
13:00 - Lunch in the
excellent All Bar One in Holburn. The meeting goes
well. We swap B2B war stories and review the GSM site and others
while sitting at the table. Don't you love mobile internet comms?
15:00 - Time for the trip
back to the station to catch the train.
15:30 - A little early, so I
can top up the charge on the laptop and grab a free coffee and
shortbread in the First Class Lounge. Surprisingly, 1st class
is only a few pounds more than standard and there is much
more room. Sometimes - it is cheaper too!. Thank you National
Express East Coast. Now if we could also have Wi-Fi on the train
and mains sockets like the England/Scotland service ....!
16:00 - Spot on the hour we
slowly move out of The Smoke and into the concrete jungle. Soon
we are in the urban sprawl and the laptop comes out again now
the coffee is finished.
17:30 - Arrive bang on time
at my local station. A quick trip to Tesco with my trusty Palm
750 now containing the recently received text shopping list.
18:30 - Home at last. Shoes
off, washed and changed for dinner at 7 and a catch up with what
the family have been up too today.
20:30 - This is now 'us' time
and we curl up on the sofa with a nice glass (or three) of wine
and a good movie or one of our fave shows such as Bones,
CSI Las Vegas or Spooks. Usually I fall asleep but
am surprised to last this one out. It's a real oldie (70's,)
Local Hero, with Burt Lancaster trying to buy half of
Scotland for his oil company.
22:30 - Off to the Land of
Nod for me while 'Her Indoors' reads for a bit then it's lights
out and catch some zed's ready for another interesting day.
If you would like to feature in this
spot, please put something together similar to the above and
email it to:
adayinthelifeof@greensheetmedia.com
We'd love to hear from you. |
|
You
Don't Know Jack ... or Jerry
Financial software company success charted in new
book
|
|
Author Robert O. Babcock has announced the release of "You
Don’t Know Jack … or Jerry” a book that details the
fascinating story of how the founders of Jack Henry &
Associates, Inc., Jack Henry and Jerry Hall, took a leap of
faith that led to unprecedented success in the financial
services industry. Jack Henry & Associates (Nasdaq: JKHY) is a
leading provider of integrated technology solutions and data
processing services for financial institutions.
Almost
two years ago, Babcock, a former IBM®-er-turned-author, began
researching the company’s roots to uncover the events leading up
to the founders’ decision to start the business. Babcock
documented that journey and the company’s subsequent success in
this engaging book that will inspire anyone who believes in the
American dream.
According to Babcock, "Having worked with Jack Henry and Jerry
Hall since 1990, I was thrilled with the opportunity to preserve
their story for others. Fortunately, I completed the final
interviews less than a month before Jack's death. Theirs is a
story we can all learn from – two completely different men with
the common objective of taking care of their customers and their
employees – do what is right, whatever it takes, and have fun
along the way."
Jack and Jerry founded JHA in a small town in the middle of the
United States – Monett, Missouri – where the idea of starting a
financial software and services company seemed unreasonable to
many. But the two men saw an opportunity, believed in it, and
used the available resources to begin writing software for
community banks. What started as a gamble for Jack and Jerry
became an enormous success they never expected. During the past
31 years, Jack Henry & Associates has grown from small town
roots into a recognized industry leader with a nationwide market
presence. Today, the company is a thriving operation with more
than 3,800 employees in nearly 50 locations around the United
States. The company, now operating under three distinct brands,
serves thousands of financial institutions and diverse
corporations with leading-edge solutions and services while
maintaining the “do whatever it takes” customer service
philosophy that Jack and Jerry established at the company’s
inception.
Along the way, Jack Henry & Associates has overcome many
obstacles in order to maintain a leadership position in a
steadily evolving, consolidating, and extremely competitive
market. The challenges and triumphs of this organization have
created several unique stories, many of which are included in
this book.
“You Don’t Know Jack … or Jerry” is a story of friendship,
business, partnership, and hard work, and is a testament to what
can happen when the desire to succeed overpowers the fear of
failure. This 280-page hardcover book is now available and can
be purchased at
www.deedspublishing.com.
According to Tony Wormington, president of Jack Henry &
Associates and the company’s sixth employee, “Thanks to Bob
Babcock, Jerry Hall, and the Henry family for telling these
stories. They have provided an inside view of our unique
corporate culture and commitment to our customers, business
partners, and associates. They have also captured the fun and
excitement of working here at Jack Henry & Associates over the
years.”
Author Bob Babcock spent 34 years in sales and marketing
management with IBM, including having responsibility for IBM's
community banking market segment during the 1990s. Since his
retirement from IBM, Bob has written four books and has helped
other first-time authors as an editor and publisher for their
books. |
|
SIG
Pages Now Open
Special Interest Groups tie in with magazine
sections
|
|
Magazine and online activities at
Green Sheet are being 'melded' to provide a more
integrated approach to giving magazine readers and online
visitors information.
The first part of this 'step-change' implementation is the
introduction of SIG's or Special Interest Groups. Centred on
information specific to a particular market sector, the SIG's
will work in tandem with the 'Focus On' sections in the printed
magazine.
"Bringing
vertical sector information into one place, will be of immense
benefit to our many online visitors." says John Baker, Managing
Partner of GSM, who continues, "With so much information now
held on our web site, we felt it was time to give the verticals
their own space. As SIG's also include key trends such as Web
2.0, it's not only the market sectors that will benefit. Now
anyone looking for specific subject should find what they want
more easily."
Adopting the 'step-change' improvements
as has become the norm for Green Sheet, the full range of SIG's
will be available over the next 6 months. "It's a huge task for
us" says John Baker, "With over 5,000 IM specific news items
coming at us in a week, we have to sift and sort through all of
the items to ensure best service to readers and visitors."
The continuing success of the Green Sheet web site is reflected
in the visitor figures for June and July this year. In June the
site record was smashed by a massive 711,301 hits on 209,766
pages by 9207 unique visitors. "That means on average, our
visitor retention extends to over 22 pages per average visit."
cites Les Thomson the site administrator, "In the last
year we have grown from 4,900 unique visitors, and peaked with
12,409 in May. At that time the average stay was a shade over 8
pages per visitor, but with increased content and increasing
interaction with the magazine, the number of pages visited each
time has almost trebled." |
|
Green
Sheet +
IDMii
+ Web = 2009
New initiative melds print and online
|
|
Following extensive research and
discussions around various sectors of both the print and
online industries, the outline
plan for taking Green Sheet / IDMi into 2009 and beyond are
taking shape and almost complete. Within the next 6 weeks the
final meetings will have taken place, and the way forward can
then be mapped out.
The initiative involves
step-change improvements through 2009, which are in addition to
those changes we have already put in place through 2008. "Some
of the initiatives we are working on are 'behind the scenes',
but the largest impact will be the changes which affect all our
subscribers, readers and advertisers." says Green Sheet's
managing partner John Baker, who adds, "There will effectively
be 'something for everyone', and what we are attempting to
achieve here is much more interaction between magazine and
online material."
Key milestones will cover:
Subscriptions
- simplified
1 tier
subscription structure
-
increased subscription (and
reader) numbers through
specialist marketing
-
a totally new interactive online
magazine which will be
subscription only, and in a format better suited for human eyes
[How many of us have portrait shaped monitors? Ed.]
Advertising
- revised prices for 2009 (we have held prices static since
2002!)
- simplified pricing for advertising 1 tier price model
(print ads also get online presence, and online ads get a print
equivalent
Print Magazine
- higher page count for the
printed magazine and more web pages
- increased circulation
- at least one major Green Sheet originated article per issue
- extended and comprehensive document scanner, microfilm scanner
and microfilm writer guide
- business book reviews section relevant to the IM industry
Web Site
- more magazine content
interchange
- links to full articles and case
studies
- more web pages
- new
IDMi web site (launch January
1st)
AND FINALLY
We are building a further and totally new (and totally different) web site
which is to be dedicated to hardware and software information
and specification.
Historically, GG Baker and
Associates published the Micrographics Year Book until 2002.
Around that time, Green Sheet bought from them, the highly
popular trade directory which Gerald Baker had compiled and
managed for many years. Green Sheet are privileged to have been
able to retain Gerald as our GSM Directory Administrator, and he
has been instrumental in producing equipment Data Sheets for the
new site.
The new site will feature those data sheets, as well as becoming
the catalyst for software and hardware reviews on IM related
items. The ever popular tutorials which we currently hold on the
Green Sheet site will be updated and moved to the new site as
well.
This will free Green Sheet to focus on news, case
studies, white papers and opinion on the industry as a whole.
The web site will be announced later this year once engineering
work is completed. |
|
|
Countdown Begins For GSM Partnership
Only 2008-10-15 00:00:00 GMT+00:00
to go until
Storage Expo
|
|
Storage
Expo opens its doors for 2 days at London's Olympia on October
15th, and Green Sheet will be
there in force. We are media partners with Storage Expo this
year partly as it incorporates the Documation show which was
such a success for us in 2007, and also because Green Sheet now
has a much wider appeal. The Green Sheet name will appear in
Storage Expo's marketing material over the next 2/3 months, such
as emails and inserts, we will also be in the show guide and on
survey cards.
STORAGE EXPO - SPECIAL
PLANS FOR GSM
Book a press briefing with
us NOW to avoid
disappointment. Our Base Camp
is at the nearby Hilton Hotel,
where we will be available for interviews, meetings and updates
from Tuesday lunchtime all the way through to Friday lunchtime.
As the show days are Wednesday and Thursday, this gives you the
opportunity to speak to us outside the show hours in a more
relaxed atmosphere. Contact:
press@greensheetmedia.com
Special advertising deals
are available for the September/October issue (no. 52). Demand
is expected to be high, and with so much news and features to
cram in, we are increasing the page count especially for the
show. Book now:
advertising@greensheetmedia.com
The September/October issue will include:
- 600 copies of the
September/October magazine will be on the periodical stands at
the show, and Green Sheet will be mentioned extensively through
all of the Storage Expo promotional material.
- 700 copies
of the September/October magazine will go to key UK companies
directly involved in the ICT/IM industry.
- 350 copies
of the September/October magazine will go to key PR agencies
around the UK.
It's a UK show,
so we are biased towards UK and European markets this time
around, but we will be building up to the major shows on next
years calendar starting with a build up to CeBIT in Hannover
(March) and AIIM Expo 2009 in Philadelphia in (March/April)
2009. |
Bookshop Opened
Green Sheet virtual bookshop opens it's 'doors'
|
|
'BOOKSHOP'
Now
Open!
Click to enter
|
|
It's
Official!
Research proves print advertising works says PPA
|
|
Sourced from the PPA
(Periodical Publishers Association) Newsletter,
Friday 20th June:
Consumers are more
positive towards print advertising than any other
media, research by Dynamic Logic has revealed. Over
50 per cent of respondents viewed print advertising
positively, which was more than TV, outdoor, radio
and online.
Newspaper
and magazine
ads came top
of the rank with 53 and 51 per cent of respondents
respectively viewing them as positive advertising
formats. The breadth of feelings towards advertising
in media platforms was diverse, with only 20 per
cent of online ads viewed positively by respondents.
The more relevant ads are to people, the better
their opinion of the ad format, the research stated.
As past research has shown,
this is the case with
magazines,
where readers become deeply engaged and view ads as
an integral
part of the magazine experience.
More interruptive or intrusive formats on the other
hand, such as telemarketing and SPAM emails were
found to be towards the bottom of the list in terms
of consumer appeal.
Dynamic Logic’s AdReaction 5 research study was
conducted on 350 respondents and gauges consumers’
opinions towards advertising. Dynamic Logic is a
leading research company with expertise in measuring
marketing effectiveness.
Details on the study from Amina Ymer at PPA on 0044
20 7400 7560.
For Green
Sheet advertising rates and potential, contact
johnbaker@greensheetmedia.com or call 0044 24
7625 4957 for a no obligation discussion.
|
|
Web CMS Report 2008
Now available to all Green Sheet readers
080608
|
|
Traditional
Web CMS vendors are increasingly touting their "Web
2.0"-style interaction services, but enterprises
looking to roll out comprehensive social computing
services will likely need to bring other tools into
the mix, according to research released today at the
Gilbane Conference by CMS Watch, a
vendor-independent analyst firm that evaluates
content technologies.
"The good news is, nearly all Web CMS vendors are
'socializing' the experience around enterprise
websites and intranets by adding various engagement
features such as blogs, tag clouds, forums, and more
to their products," said CMS Watch founder, Tony
Byrne. "Where they tend to come up short is when you
want to extend into broader forms of Social
Networking and Collaboration." For that, you’ll
likely need additional technologies purpose-built
for those services, argued Byrne.
In the recent release of The Web CMS Report 2008,
CMS Watch interviewed customers around the globe to
evaluate forty different solutions.
CMS Watch found:
- Profiles and Collaboration are emerging as key
Social Software services at a time when most Web CMS
products focus on information-oriented Publishing
and Discussion facilities.
- Web CMS vendors can relatively easily replicate
blog functionality, but many customers still prefer
the simplicity of standalone blog tools and
services, and not all Web CMS vendors can deal
effectively with comment/trackback spam on
public-facing blogs.
- Similarly, most Web CMS tools possess sufficient
editorial and versioning facilities to enable wiki
services. Yet, standalone wiki tools typically
perform better at creating new pages, re-organizing
and refactoring discussions, and outputting compound
wiki entries into printable documents.
"Web CMS technology continues to play a very
important role in enterprise communications, since
you still need a platform to produce and manage
authoritative content," notes CMS Watch analyst,
Jarrod Gingras. "So you shouldn't postpone dealing
with a serious content management problem on the
false hope that there is a 'Web 2.0' panacea out
there to fix it."
"The Web CMS Report 2008" provides a comprehensive
overview of current web content management products
and best practices, including updated evaluations of
forty Web CMS vendors across two editions (Global
and European).
The report is available for purchase online from
Green Sheet MEDIA. Prices from $975. Info
here.
|
|
SharePoint Report
Now available to all Green Sheet readers
080608
|
|

Evaluate
Microsoft's newest server technology as an
enterprise platform. Learn from the experts exactly
what SharePoint is, what it can do, and how it can
work for you and your organisation.
More information
here.
You can also read more about
SharePoint in the next issue of the Green Sheet
magazine. We have an article on how one company has
introduced a version of its software specifically to
take advantage of SharePoint, and we will bring you
news from Microsoft regarding MOSS, theMicrosoft
Office SharePoint Server.
All in Issue 51, due out 7th July, but remember you
will need to be a subscriber to get your copy.
|
|
More
for Your Money
Magazine expansion plans announced
080608
|
|
Green Sheet MEDIA
has announced exciting plans for the latter part of
2008. Not only is the Green Sheet magazine set to
increase its print run, but it is also going to
increase in size from its current 32 page format, to
48 pages and possibly more.

Green Sheet managing editor John Baker stated, "For
some time now we have been struggling to include all
of the news that the industry has brought to our
attention in the two month editorial gap between
magazine issues. Much of the news is still of
interest, even after that period of time, so by
combining the really urgent news on the web site,
and the less time sensitive news in the magazine, we
hope to bring site visitors and magazine subscribers
the best of both worlds."
Another aspect of the Green Sheet expansion is that
spare copies of the magazine no longer go to a pool
of 'occasional' readers. This was normally done on a
rolling and complementary basis. "With a dramatic
increase in paid subscriptions, interest in back
issues, and renewed interest from the PR industry,
almost every copy is now allocated. It [free copies]
has served its purpose", says John Baker,
continuing, "With the high cost of print and
distribution, we need to make every copy count, so
it has to be specifically targeted from now on. This
benefits our advertisers too, as casual readers
cannot follow serial articles or prolonged ad
campaigns, not if they only get a copy every
fourteen months. The only real answer is to
subscribe.".
With increased activity on the
subscription side coming from both an in-magazine ad
and a telesales campaign, the subscriber base has
been further increased by the magazine now being
sold through specialist subscription companies.
Working on a commission or referral basis, Green
Sheet is already sold worldwide by over 10 agencies,
and this number is set to hit over 20 by the start
of 2009.
To date the Green Sheet
magazine has always been sold direct to subscribers,
but that is also set to change. Through a specialist
distribution network in the UK, the magazine will
appear on newsagent shelves by the end of 2008, and
perhaps as soon as September. This significant step
is a major milestone in the 39 year history of the
magazine. "Green Sheet is 40 next year, and this
will be the first time it has had a cover price",
says John Baker, continuing, "Magazines are going
through a period of strong growth at present,
particularly in the UK, and especially in the B2B
market. We have a golden opportunity to enter the
retail market which will take the magazine to new
readers and ultimately, new subscribers."
The first retail version of the magazine will 'hit
the shops' in the UK in September.
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What's in a Name?
Green Sheet title confusion prompts change
080608 |
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In Q4 of 2007,
Green Sheet were negotiating an on-site interview
with a major UK owned international engineering
company. This was for a multi-part feature on the
management of engineering data. It was an
organisation whose name is renowned around the
world, and whose engines have been used to keep
planes aloft for decades. All was going well until
we heard that the interview had been knocked back
unexpectedly.
The site we were
to visit had already been declared to us as being a
UK MoD site, and as such there were to be no
cameras, no recording equipment, and no mobile
phones. The refusal for entry had originated from
the MoD itself, and the consensus was that it could
well have been because the name 'green' appears in
the magazine title (and the company name). This
undoubtedly put the wind up those from whom approval
was being sought, and given Whitehall's
understandable reluctance to let any eco-warriors
onto the jointly operated site - it was a no-go.
Investigating our inherited name further, Green
Sheet took into account several comments made by
members of the information management industry
during 2007. (The year John Baker (managing editor)
had been heavily promoting the company, and
evangelising the virtues of the magazine in
particular.
The following
incidents and comments have been relayed, recorded
and recounted to us:
"I thought
it was something to do with accountancy"
In fact the name 'greensheet' is given to an
internal corporate document which is used to extol
the pros and cons of a share issue which an
underwriter is about to sell.
We were asked to reproduce online and in the
magazine, the manifesto for a somewhat radical
environmental group
It was not a group we had ever heard of, and as
it was early in 2007 we cannot recall the name.
We have been asked by an AIIM executive if the
name is anything to do with accountancy!
So even the IM industry itself was in doubt as
to our identity.
The name Green Sheet is also known around the
world as:
- a bimonthly report of statewide environmental news
and activism (USA)
- a weekly publication in the USA for pharmacists,
drug store operators and trade relations advisor's
covering new drug releases
- a column in an anti-smog web site
- a US political newsletter on environmental issues
(Mark Green)
- a 4 page insert into Michigan Contractor &
Builder, which goes to 12,430 contractors.
Apparently 'more Michigan based new and used
equipment is listed in the Green Sheet than all
other sources combined.
- a weekly publication for the worldwide fashion
industry
- a free weekly classified ads publication in
Phoenix, Arixzona
- a newsletter published by the West Sussex Hospital
NHS Trust (a totally dismal tome if ever we saw one)
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- a web site
covering the financial marketplace
www.greensheet.com
- an ad rag in Pittsburgh
- a web site publishing project development and
building permit information for Greater Vancouver- a
four-page section of the Milwaukee Journal printed
on green paper (est. 1936!!)
- an organisation that (used to) provided
recommendations about age-suitability for major
motion pictures in theatrical release in the USA
- a securities market in Japan
- an ad-rag serving the communities of San
Bernardino USA
You can see from this that the Green Sheet is
shouting to be heard above a background noise of
free ad-rags, environmental terrorists, accountants
and corporate raiders. On the upside, the Green
Sheet does rank number 1 when you search for 'green
sheet' in dogpile.co.uk.
The final insult (for the editor at least) was at
dinner with friends when he was asked, "Can we
advertise in your magazine, as we have a huge number
of great environmental projects going on at the
moment" That question came from an environmental
officer from the great (??) British institution -
The National Trust.
"Do you do articles on recycling"
Was asked during a phone call received at HQ
during the summer.
"Are you the event organisers for Green IT
2008?"
Came a question by email from an interested
exhibitor.
As we have mentioned in these columns before, the
only reason the 'Green Sheet' is actually called
'Green Sheet', is because way back in the mists of
time when Mitch Badler first produced the Green
Sheet in the USA in 1969, green was the only colour
of paper the printer had surplus stock of, which
Mitch could afford. So now you know!
However now that
we live in an era where 'green' means something
different to what it meant 10 years ago, and to
avoid any confusion in the future, we are going to
change the name. This is not a decision we have
taken lightly. It is a major step to change any
brand name, especially when it is long-standing, but
the cobwebs of microfilm and document management are
still lying around in the corners of green sheet, so
to spring clean and bring it into the light, it
needs a name better befitting the aims of the
company. It also needs to reflect that the magazine
goes to over 100 countries, and tries not to carry
only UK centric news.
Following long internal debate we
decided on that title as it reflects the
worldwide coverage we give IM and DM
(and all things associated with IM).
There was some criticism of the use of
the letter 'i' for the word
'international'. Some deemed it
unnecessary, and that it should be
simply IDM, however the main thrust of
the argument for using it, was to
distinguish it from other magazines that
are solely UK based.
The new web site will be
www.idmi-online.com, although
if you forget the dash character, the
URL
www.idmionline.com
also works, (as does the .co.uk version
of both!).
The editorial policies remain unchanged,
as does all else. The magazine will be
identified as "Formerly known as the
Green Sheet".
Perhaps then we will get that
interview we fought hard for in 2007.
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Remember - on
the 1st January 2009 Green Sheet MEDIA becomes IDMi.

GSM/IDMi Issue 54 -
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Wednesday
7th May 05:48 GMT
Issue 50
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Gone to
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Issue 50 has now gone to
bed which means it will hit your desks
within the next two weeks.
There are new features, and new multi-issue
articles to keep you informed. ■ |
Tuesday
22nd April 09:56 GMT
ISSUE
50 - GOLD
Will be
better
than ever
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Issue 50 is now well
under way with the final layout taking place
over the next 6 days. The magazine has a new
look to it to coincide with its 50th
birthday.
ETA on your desks
is the second week in May.
■ |
Monday 3rd March 09:18 GMT
ISSUE
49
PDF Version
Delayed
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Due to 'circumstances
beyond our control' the PDF version of Issue
49 has been delayed. We are in the process
of sorting out the problem and hope to have
it with you next week. The difficulty is in
the sheer size of the finished article as we
have changed the magazine layout and this
affects the final PDF size.■ |
Friday 25th
January 08:32 GMT
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General Information
Publishing
Schedule
2008/2009 Issue 52 - September / October
Due out w/b 15th September
Issue 53 - November / December
Due out w/b 10th November
Issue 54 - January / February
First issue with IDMi brand name
Due out w/b 12th January
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